PRODUCED IN PARTNERSHIP WITH

Minh is Lead Experience Director at Deutsche Telekom MMS, driven by a deep passion for creating meaningful experiences in life and at work. Her guiding principle is 'Design for Happiness': the idea that technology should not only be functional, but also human, empowering and emotionally resonant.

She explores how cutting-edge technologies shape everyday routines and transform the way we live and work, from XR and AI glasses to generative AI in content, design or code. In her role, she advises, inspires and supports people and organizations in adopting new technologies, always with a human-centred mindset and a clear eye for innovation.

Before joining Deutsche Telekom MMS, Minh worked on AR-technologies in Silicon Valley and was later appointed Professor of Game Art & Design at the University of Fine Arts Essen. As co-founder of A.MUSE – Interactive Design Studio, she creates impactful experiences across interactive installations, XR, AI, edutainment and games.

Her work moves playfully between art, design, technology and social entrepreneurship. She advocates for cultural diversity, digital equity and more inclusive access to future technologies. Her projects have received international recognition, including awards from Unity for Humanity, Games for Change, MIT XR Hack and Kultur- und Kreativpiloten Deutschland.