PRODUCED IN PARTNERSHIP WITH
Isabelle Andreani
Freelance Writer, Director, Lecturer
ANIMA concepting
As a Writer and Director for new media and immersive technologies, I write and design narrative experiences such as Nana Lou, awarded animated and interactive film for virtual reality produced by SMALL Creative / Skill Lab / France Télévisions.
A specialist in new media, I also support creators, producers, agencies, and institutions in the production of their digital formats, and I teach new narrative at university.
Trained as an engineer and researcher in Physics, followed by a Master's degree in New Technology Management from HEC - Télécom Paristech, I built my career around the Internet between the United States and Europe, successively developing skills in software development, marketing, entrepreneurship, and production. I have been innovating in the creation of interactive content and digital experiences for over 25 years .
Works
>> Nana Lou 2024 - A VR animated and interactive tale inviting the viewer to play a spirit accompanying a grandmother in her final moments - Duration : 35 minutes
*European XR Award 2024 - Best User Experience
*Selections in competition - 2024 : Annecy Festival, Venice Biennale, Animateka, Thessaloniki, Stereopsia - 2025 : Lux Film Fest, Kaboom, Anifilm, Anibar, Animest, Clermont Ferrand, Fivars, Guanajato, Kaohsiung, Lëtzebuerger Filmprais
>>Last Night - 2019/2021/2022/2024 - A comics series for Instagram about the neuroscience of addiction in the daily lives of a group of students
When Fiction Is the Interface: Designing Natural UI / UX in VR film Nana Lou
Nana Lou is an award-winning VR animated interactive tale where you play a spirit accompanying a grandmother through her final moments — a story built on real nurse training in end-of-life care and grief psychology.
I'll walk through how we built gesture, pacing, and presence directly into the role-play, and how we translated delicate psychological research on dying and grieving into moments the player actually lives.
This talk shows what a piece of immersive interactive fiction can teach for more technical UI and UX practices : how storyworld logic and emotional storytelling produce a transformative user journey and interfaces that feel intuitive and rewarding
What you will learn :
- Reframed UX methodology to combine transformative user journey with emotional narrative
- Transferable techniques from role-play and narrative pacing to design diegetic interface
- Detailed VR user case for embodied UI using head tracking and hand tracking and practical lessons