The convergence of XR and AI is reshaping how digital experiences are created, experienced, and scaled. Too often, XR and AI are bundled together as part of the latest technology buzzword bingo, with little clarity about where the real synergies exist. In this keynote, Gabriele Romagnoli introduces a practical framework for understanding where XR and AI genuinely complement one another. Through tangible examples, emerging tools, and real-world use cases, he explores how generative AI is becoming part of 3D workflows, immersive experiences, and the next generation of mobile platforms. A practical and informed session designed to help audiences move beyond the buzzwords and understand the real opportunities at the intersection of XR and AI.