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Matvei Novoselov

iOS & visionOS Software Engineer
Sony
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Matvei (Matt) Novoselov is an iOS and visionOS Software Engineer at Sony Group in London, UK, specializing in XR and spatial computing. He is a public XR speaker and an alumnus of the Apple Developer Academy, as well as a winner of the Apple Swift Student Challenge 2025. Matvei is also the co-author of a scientific research paper on XR and spatial computing presented at the International Conference on Social Robotics (ICSR) and published by Springer. His work focuses on creating immersive experiences and exploring new possibilities for spatial applications on Apple platforms.

visionOS in Production: Real Business Use Cases

Session

visionOS is often framed as an entertainment platform, but some of its most interesting work is happening in business. In this session, I will look at practical visionOS use cases in areas like retail, real estate, healthcare, training, and industrial workflows, with a focus on why these products matter and what patterns make them successful. Attendees will leave with a better understanding of when spatial computing creates real value, what product and UX constraints shape serious visionOS apps, and how to evaluate whether a business idea is solving a real problem or just adding novelty.

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