

Matt Novoselov N/A
iOS & visionOS Software Engineer @ Sony (PXO)

I am an iOS and visionOS Software Engineer working in London, UK at Sony Group.
Apple Developer Academy Alumni.
Apple Swift Student Challenge 2025 winner.
Co-author of a scientific research paper on visionOS and Spatial Computing at the ICSR International Conference on Social Robotics published by Springer.
visionOS in Production: Real Business Use Cases
visionOS is often framed as an entertainment platform, but some of its most interesting work is happening in business. In this session, I will look at practical visionOS use cases in areas like retail, real estate, healthcare, training, and industrial workflows, with a focus on why these products matter and what patterns make them successful. Attendees will leave with a better understanding of when spatial computing creates real value, what product and UX constraints shape serious visionOS apps, and how to evaluate whether a business idea is solving a real problem or just adding novelty.
