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Matt Novoselov N/A

iOS & visionOS Software Engineer @ Sony (PXO)
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I am an iOS and visionOS Software Engineer working in London, UK at Sony Group.

Apple Developer Academy Alumni.

Apple Swift Student Challenge 2025 winner.

Co-author of a scientific research paper on visionOS and Spatial Computing at the ICSR International Conference on Social Robotics published by Springer.

visionOS in Production: Real Business Use Cases

visionOS is often framed as an entertainment platform, but some of its most interesting work is happening in business. In this session, I will look at practical visionOS use cases in areas like retail, real estate, healthcare, training, and industrial workflows, with a focus on why these products matter and what patterns make them successful. Attendees will leave with a better understanding of when spatial computing creates real value, what product and UX constraints shape serious visionOS apps, and how to evaluate whether a business idea is solving a real problem or just adding novelty.

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