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Aymen Bokri

Fortuneo, iOS Tech Lead
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Aymen Bokri is a Senior iOS Tech Lead based in France with over a decade of experience building high-performance mobile ecosystems. He has architected and led apps serving millions of active users, driving significant revenue and market impact. Aymen focuses on how modern iOS features can transform user retention and business growth.

Designing for Laziness: Apps for Effortless Users

We have entered the age of the passive user. Modern users do not want to search or type. They want magic to happen while they scroll. This session is a discovery of how we can stop fighting this behavior and use it to our advantage. We will explore how to move beyond the main app icon and build an orbit of features that live exactly where the user already is. We will look at how Share Extensions and Safari Extensions can make your app feel like a native part of Safari, TikTok, or Instagram. You will see how App Clips provide instant value without a long download and how App Intents and Shortcuts bring users back with a quick search or a voice command. By the end, you will see why these features are the secret to keeping an app active and indispensable by making it as lazy friendly as the people using it.

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