PRODUCED IN PARTNERSHIP WITH
Tatiana Sherbul
Senior UI Artist, Starberry GmbH
UI/UX designer and Unity developer based in Berlin with over a decade in mobile games, including work on hits like June's Journey and Asphalt 8. She's currently at StarBerry Games, supporting development of a new game. Straddling both the visual and technical sides of UI, she brings a grounded, production-tested view of where AI genuinely speeds up game design work today — and where it doesn't.
Beyond the Hype: How AI Is Really Used in Game UI/UX
Figma killers, instant icon generators, automatic layouts—we've all seen the headlines. But what actually happens when these AI tools enter real game production?
This panel brings together four experienced UI/UX designers with completely different approaches to AI. From using AI as a simple day-to-day assistant to building highly automated creative and marketing pipelines, each panelist represents a different point on the AI adoption spectrum. Instead of debating AI's future, we'll compare what actually works today, where the tools still fall short, and why different teams have arrived at very different workflows.
Take away:
-Understand the real spectrum: See how AI adoption actually looks in active game UI/UX production.
-Identify the sweet spots: Learn which design tasks benefit from AI today—and which still strictly require human expertise.
-Get a realistic outlook: Gain a practical perspective on how AI is reshaping design tools, workflows, and long-term careers.