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29 SEP - 01 OCT. 2027

City Cube BERLIN 

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PRODUCED IN PARTNERSHIP WITH

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Tatiana Kondratyeva

CEO and Co-Founder
PlayPack
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Tatiana Kondratyeva is the CEO and Co-Founder of PlayPack, a Berlin-based mobile games studio, founded in 2021, focused on creating and scaling casual free-to-play games. The studio combines rapid product development, data-driven iteration, and strong publishing partnerships to build games for global audiences. PlayPack is best known for Merge Away, which has reached millions of players worldwide.

AI in Live Ops

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With downloads and LTVs under pressure while CPIs and development costs continue to rise—especially in the US and Europe—how can live games remain profitable? Join live operators, publishers, and industry leaders as we explore the tools, AI-driven workflows, and LiveOps strategies that help teams reduce costs, improve efficiency, boost retention, and maximize ROI. Learn how smarter production pipelines, automation, data-driven decision-making, and sustainable operations can extend a game's lifecycle and keep live services thriving in an increasingly competitive market.

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