PRODUCED IN PARTNERSHIP WITH
Robert Procter
Lead UI/UX Designer (Principal) and Solo Indie Game Dev @ Place of Birds, ex-Wooga
A Principal UI/UX designer, illustrator, animator and solo game developer based in Berlin. Rob has been in the games industry since 2011 and over his career has worked in educational gaming, social casino and social/casual titles, on some of the highest grossing in-genre titles on the app store, including Heart of Vegas and later leading the UI/UX team on Hidden Object game June's Journey.
Currently he is pursuing solo indie game development on a title to be announced soon!
Beyond the Hype: How AI Is Really Used in Game UI/UX
Figma killers, instant icon generators, automatic layouts—we've all seen the headlines. But what actually happens when these AI tools enter real game production?
This panel brings together four experienced UI/UX designers with completely different approaches to AI. From using AI as a simple day-to-day assistant to building highly automated creative and marketing pipelines, each panelist represents a different point on the AI adoption spectrum. Instead of debating AI's future, we'll compare what actually works today, where the tools still fall short, and why different teams have arrived at very different workflows.
Take away:
-Understand the real spectrum: See how AI adoption actually looks in active game UI/UX production.
-Identify the sweet spots: Learn which design tasks benefit from AI today—and which still strictly require human expertise.
-Get a realistic outlook: Gain a practical perspective on how AI is reshaping design tools, workflows, and long-term careers.