

Marcel Pintó
Head of Mobile
Holafly

From the sunny city of Barcelona to the cold city of Munich, Marcel is an expert Android developer that worked for small startups to big corporations like Google and currently exploring several projects as Indie-Maker with my own App Studio (https://pibi.studio)
Code First, Translate Later: Localization at scale with AI
Lightning talk
Managing localization at scale often stalls product releases. The traditional workflow requires manually defining keys, bouncing text between design tools and code, and waiting for translations before a feature can go to production.
In this talk, we’ll share how we flipped this workflow upside down at Holafly, making our engineering localization cycle much faster.
We will walk through the technical architecture of this code-first approach, including:
- How a custom localization skill makes it simple to add new texts.
- How we use the Model Context Protocol (MCP) to give the AI visual layout context.
- How we mitigate layout risks like text expansion.
- How to scale your Flutter app to new languages without overhead through a localization CI/CD pipeline.
You'll leave this session with practical strategies to eliminate manual copy-pasting and automate your localization pipeline using AI development tools.
