Every default setting, every notification, every empty state screen — these are nudges. And if you build digital products, you're already designing them, whether you know it or not.

This talk explores the psychology behind persuasive technology: how digital products use cognitive biases, reward loops, social mechanics, and friction reduction to shape human behavior. We'll look beyond TikTok and Instagram to see how the same mechanisms operate in fintech, productivity tools, and everyday apps.

You'll leave with:
• A vocabulary for design decisions you currently make on instinct
• The core psychological models behind habit-forming products (Fogg, Kahneman, Eyal)
• The ability to spot the line between helpful nudging and dark patterns
• Awareness of how small UX choices create real behavioral change in your users