CROSS FRAMEWORK
TRACK
Angelo Cammalleri
Apple Platform Developer
cammalleri.dev
Angelo Cammalleri is an Apple platforms developer and consultant based in Bremen, Germany. He has spent over ten years building apps and software for iOS, macOS, and other Apple platforms, working with both startups and established companies. Alongside his employment and consulting work, Angelo develops and ships his own apps, including Coca, Eidetic, and Passable.
App Distribution, or How to Get Your App Featured and What a Pre-Order Is Good For
Session
I will show my way to distribute an app while building it and what to expect as well as tricks & tips. We will look into the basics first like ASO, App Store Search Optimization, and a landing page. Followed by more advanced topics like a presskit and doing a pre order campaign.
One of the most common questions I got building and releasing Passable - Wallet Cards was "Why do a Pre Order?" and "Why not release now?" we are gonna look deeply at these questions and will try to figure out why releasing immediately is not always the best choice.
In addition while everyone has probably heard a lot about marketing on TikTok and Instagram etc. we are gonna take a dive into how to get a feature from so called legacy media using a presskit and why this might be easier and more worth it than you expect.
Sharing tips I collected for over 10 years.